Integration of Social Media Technologies in the Teaching of Accounting Education Courses in Rivers State University

Abstract

This study was aimed at investigating the integration of social media technologies in the teaching of Accounting Education courses in Rivers State University, Port Harcourt, Nigeria. Two research questions were posed, and two null hypotheses were tested in the study. Descriptive survey design was adopted for the study. An instrument tagged “Integration of Social Media Technologies in the Teaching of Accounting Education Courses in Rivers State University” was used to collect data from the respondents. Copies of the instrument were given to three experts in Measurement and Evaluation for face and content validity. The questionnaire was subjected to reliability analysis after 6 lecturers and 20 students outside the sample were administered with the item and an index of 0.72 was derived. Due to the manageable size of the population, the entire population of the lecturers and postgraduate students were used for the study. The instrument was administered to 4 accounting education lecturers and 19 postgraduate accounting education students in the University. Collected data were analyzed using Mean, and Standard Deviation. The result of the analysis revealed that the integration of social media technologies plays a vital role and to a high extent utilized in the teaching of accounting education courses in the university. The following recommendations were made; the University and department, should be active in many social media platforms available and the University’s accounting education department should widen the areas of their social media facilities curriculum coverage so that accounting educators and the students can meet labour market demands.